Conversion Manager

Israel- Ramat-Gan · Full-time

About The Position

We are looking for a Conversion Rate Optimization (CRO) Specialist to join our marketing team.

As a CRO Specialist, you will use your technical skills and a strong analytical sense, to improve our conversion efforts along with our different user funnels and marketing channels. 

You will be in charge of our onboarding flow, collect data and signals to create persona-based funnels, and leverage our many web assets to maximize our conversions.

If you have a great understanding of how traffic and audiences are built online, and what it takes to drive improvements to UX and CRO. We sure want you on our team!

Responsibilities

  • Own Google Analytics and GTM 
  • Manage A/B test setup and report testing results to communicate learnings and insights
  • Manage various web analytical tools and prepare reports for metrics evaluation
  • Map, measure and optimize our various marketing funnels.
  • Assist all marketing teams with tracking and measuring their activity.
  • Improve our site’s conversion and usability.

Requirements

  • At least 2 years of experience as a conversion manager/CRO or a similar position, in a global company.
  • Know GA & GTM like the back of your hand.
  • Be an expert in tracking, tagging and measuring traffic and web events.
  • Experience with CRO tools and a/b testing tools is a must.
  • Strong analytical skills.
  • Experience with SAAS and SMB products- an advantage.
  • “Can-do” and hands-on mentality, growth mindset, adaptability, and a drive for continuous improvement.
  • Excellent written and verbal communication skills in English.

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