Head of Product Marketing

Israel · Full-time · Senior

About The Position

We’re a growing start-up company that is changing the internet by providing people around the world the best tools to build amazing websites. We have over 4 million active websites and a world-wide community that loves our product. In order to keep growing, we are looking for a talented Director of Product Marketing to join our awesome Marketing team.


  • Develop product positioning and messaging based on market research and data analysis
  • Craft a consistent and compelling narrative across channels, maintaining strong messaging hierarchy.
  • Build a roadmap of ongoing, cross-channel communication, strategic marketing initiatives at a product line level
  • Partner with Creative and Marketing to ensure proper product representation in brand campaigns
  • Define go-to-market strategies for new product features and streamline the announcement process
  • Partner with the Product team to help prioritize product development based on customer and market research
  • Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
  • Drive competitive analysis & customer research in order to define opportunities and understand key customer segments
  • Maximize the potential of new & existing users.


  • At least 3 years as a Senior Product Marketing Manager (SaaS company experience preferred)
  • Demonstrated success in a product marketing role
  • Excellent written and verbal communication skills in English
  • Ability to translate complex concepts into simple, clear and intuitive language
  • Strong project management abilities to plan and execute complex cross-functional initiatives
  • “Can-do” and hands-on mentality, growth mindset, adaptability, and a drive for continuous improvement
  • Strong analytical skills, ability to identify early trends and solve problems quickly.

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