Performance Marketing Analyst

Israel- Ramat-Gan · Full-time

About The Position

As the first marketing analyst in Elementor, you will be leading the performance analysis of the revenue division. Working closely with data and marketing teams, you will be in charge of analyzing the division performance across all teams and activities, defining and measuring success, and communicating these evaluations to senior management.

Responsibilities

  • Define, design, develop and execute the division analytics strategy and solutions to improve optimization and mitigate risks
  • Detailed mapping and definition of soft and hard KPIs
  • Define, build,and optimize multi-channel attribution acquisition, retention and churn models building and optimization
  • Analyze marketing activities - channels, campaigns, promotions etc, and present recommendations
  • Work with BI department and business unit managers to set the standard performance reports and dashboards such as targets vs. actual, conversion, LTV, online campaigns performance report, SLA reports, support & success agents efficiency reports, sensitivity reports, performance alert reports etc
  • On-going deep data analysis to identify core insights, trends, problems and opportunities due to externalities and internalities

Requirements

  • At least 2 years’ experience as marketing performance analyst/business analyst in a global online B2B / B2C company. Experience working in online SaaS companies – strong advantage
  • B.A or higher degree in economics, statistics, industrial engineering or relevant field
  • Strong familiarity with major marketing platforms and tools - Google Adwords, Google Analytics, Facebook ads, etc.
  • Experience with SEM/PPC campaign analysis
  • Strong SQL capabilities
  • Proven experience with developing marketing attribution models - a strong advantage
  • Familiarity with LTV models and churn models - a strong advantage
  • Highly communicative verbal and written. High proficiency in the English language

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