CRM Director

Israel- Ramat-Gan · Full-time

About The Position

Elementor is looking for a smart, talented Head of CRM to join our fast growing company. The CRM director will have a clear goal to maximize the engagement, lifetime value, and experience of Elementor’s customers. You’ll define and develop the retention roadmap and strategy around customer lifecycles, journeys and segments - - and turn those strategies into actionable programs.

You’ll be tasked with defining methodologies for all our “push” channels. This includes email, in-product messaging and push notifications to drive engagement, which includes cross-selling, upselling and reactivation.

You are strategic and analytical, with a deep understanding of business and commercial goals and the inner workings of customer data, as well as providing post-campaign analysis.

You are conceptual, and can generate and/or partner with creative and content teams to bring fresh thinking and ideas

Responsibilities

  • Develop multi-channel retention strategies to increase customers’ engagement, lifecycle, and revenue.
  • Leverage data to understand cohorts’ behavior, identify areas of opportunity and execute projects.
  • Grow the percentage of active users for a variety of cohorts and segments.
  • Obsess about magic moments that change user behavior and implement tests.
  • Cultivate strong relationships with colleagues across different departments to drive impactful projects beyond emails to change cohorts’ behavior.
  • Own and manage key aspects of customer communications including concept creation, execution, monitoring and analysis (KPIs include: LTV, retention/churn, loyalty) 
  • Ensure brand voice and style is delivered in all touchpoints.
  • Initiate marketing campaigns aimed to improve retention.

Requirements

  • 5+ years digital marketing experience with demonstrated success in increasing LTV and engagement.
  • Strong data analysis skills and ability to focus sharply on driving incremental value.
  • Hands-on knowledge and comfort with email marketing (concept and operations).
  • Creative mind who can blend behavioral data with a deep understanding of user needs through qualitative insights to formulate assumptions.
  • Excited about creating true user value, not only driving short-term conversion.
  • Expertise developing and implementing CRM programs on email, including lifecycle, cross-sell, upsell and retention campaigns
  • Excellent communication, presentation, and leadership skills, including how to effectively convey insights and ideas.
  • Experience analyzing, interpreting, and leveraging cohort level data to make business decisions.

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